Why Testimonials are a Must-Have for Your Website Redesign
If you’re doing a quarterly check-in with your web design team, or thinking about making a few changes to your website yourself, you’ll want to take an extra minute to decide how you’ll include customer testimonials.
(That was already part of your plan, right? It should be, because testimonials increase conversions!)
You shouldn’t just slap them on there, though. As easy as it sounds, and as tempting as it might be, just throwing them up on your site won’t get you the most return from your testimonials. There is another way to set them up—and it’s actually even easier than doing it yourself.
But first, why are testimonials a must-have for your website redesign?
Why Testimonials Are Necessary
It all boils down to trust, authority, connection, and, of course—conversions.
Testimonials Build Trust
Testimonials show that you’ve had past customers and have been around the block—and that you’ve done a good job, too. The fact that you’re willing to share customer feedback with new potential customers shows you’re someone they can trust.
Testimonials Help Visitors Make an Emotional Connection
Storytelling in marketing is a big deal, and what, essentially, is a testimonial? That’s right—it’s a story.
It’s a story told by your customer about your time together, to you and to your potential customers. If your new customer can envision themselves in that story (“She was frustrated about X, too—and this company fixed it! They could probably fix my same problem!”), you’ve made an emotional connection.
Testimonials Increase Conversions
It’s a fact: 83% of consumers say they trust online reviews just as much as a personal recommendation.
Don’t leave your customers in the dark; if you’ve done a good job in the past—show them. It’ll give them the last push they need to make the purchase.
Testimonials Alone Aren’t Enough
Inserting a box of text that says “My friend Jim said we did a great job of redesigning his website” will probably cause your visitors to be suspicious more than it’ll make them trust you.
Who the heck is Jim? Who cares? And why is it, “He said this, she said that”? They need to hear it from the man himself, and it’d be great if they can see what he looks like—so they know he’s an actual person.
Ideally, your testimonials would include:
- A full name, or a first name + last initial
- A picture of the reviewer
- Links to social media profiles like LinkedIn, Twitter, or Facebook
- A job title and place of work
- A review of the work/product they’ve received, and
- A star rating
That may seem like a lot, but, it’s actually really easy to do. You don’t have to slave away, making sure everything’s organized and uniform, making sure you’ve collected all the right information, and making sure you’re setting it up to look good on your site.
That would take ages. Instead, use an advanced testimonial platform.
That’s Why There’s Spectoos
The innovative testimonial platform is a must for a few big reasons: it improves the efficacy of your website through lead generation and testimonial curation, it optimizes for SEO, and the testimonial widget is visually pleasing to boot.
When it comes to lead generation, Spectoos is second-to-none in giving you the ability to place your testimonials where they’ll earn you the most engagement. Instead of just pasting testimonials at the bottom of your homepage, the widget can be easily embedded on various pages of your website where they will get the best results possible. For example, if you’ve received great reviews about one of your solutions, you can place it on that solution’s page, where it’s most relevant. You should also embed the testimonial widget on other strategic pages throughout your website to drive the most conversions:
- Homepage, above the fold
- Pricing page
- About us page
- Any page with a form, like the Contact Us page and landing pages
Instead of juggling testimonials from different sources like site forms, emails, or Facebook, Spectoos’s request form widget makes it extremely easy to request and receive testimonials in one organized, uniform way.
You’ll also be able to aggregate testimonials that you already have from other platforms, so you’ll have all your testimonials—from all over the web—handy in one place.
Beefing Up SEO
On top of the features we mentioned above, Spectoos also uses a handy minisite that’s optimized to help your brand rank higher on search engines than ever before.
Looks matter. Which is why the testimonial widget (a.k.a. Faceboard) was created. It is a unique way to display testimonials that’s both pleasing to the eye and builds trust with pictures of real people and links to social media profiles. Plus it is responsive, so it looks good on any screen size!
Tackle Testimonials With a Plan
Just like anything else about redesigning your website, you need a plan and some tools to help you accomplish it. But at the same time, there’s no need to reinvent the wheel.
When you’re coming to the testimonial part of your website redesign plan, you can take a sigh of relief knowing that Spectoos has that part figured out for you already.
Sign up for Spectoos today to increase your conversions and take your testimonials to the next level.