The #1 Solution for Strengthening Your Real Estate Reputation
When it comes to your real estate reputation, a single bad review might send your prospects to your competition without a moment’s notice. When you think about how the business of real estate is highly personal, that makes sense. For many, the decision to invest in real estate is a weighty one and one that tends to involve a large amount of capital.
People on the market for real estate need a realtor they can rely on. They need someone who will listen to all of their concerns, needs and desires. Someone who will be accessible to them, and who won’t burn out before the perfect property is found. But most of all, your prospects need someone they can trust. As a real estate agent, your reputation precedes you… and it’s one of your key tools for building trust before a prospect has even contacted you.
According to a survey by the National Association of realtors, trustworthiness and reputation are the two most important factors for buyers choosing an agent. And in this connected, social era, social proof is now more relevant than ever—buyers are as influenced by what they read about you online from perfect strangers as they are by recommendations from personal acquaintances. With this in mind, what’s the best way to strengthen your real estate reputation?
The answer is simple: showcase customer testimonials that emphasize the positive experiences you’ve provided for clients, and that make it easy for buyers to understand those testimonials are authentic.
The easiest way to do this is with Spectoos—a powerful platform for managing and displaying testimonials. Spectoos offers a uniquely pleasing visual display of your testimonials that instantly dissolves any concern regarding their validity.
Here are four of the top reasons why Spectoos is the #1 solution for strengthening your real estate reputation.
Building trust and credibility
Spectoos makes it easy to display testimonials along with the reviewer’s picture and a link to their social media profile. Even better, Spectoos features your testimonials using the Faceboard—a beautiful widget that gives testimonials the most visually appealing display.
Since Spectoos testimonials link to your reviewers’ social media profiles, using Spectoos is great for building credibility. Buyers immediately recognize that the reviews you’ve received are authentic and can be trusted. By building your credibility this way, you’re also strengthening your reputation and promoting continued business growth.
You may have noticed that relating to an all-text testimonial can be challenging. This is part of the reason social review sites often incorporate profile pictures of their users alongside their testimonials.
But even a testimonial accompanied by an image can prove difficult to relate to and trust. Spectoos addresses this issue head on through its incorporation of images with links to real world online social media profiles.
What this combination does is humanize your testimonials, giving your prospects the opportunity to really learn about your clientele and connect with the experience they had with you. Being able to put themselves in the shoes of people you’ve successfully worked with, gives your prospects the chance to connect emotionally and imagine the possibility of having a similar experience themselves.
Not to mention, enabling your prospective clients to connect to your previous clients’ experiences is also a great tool for improving your reputation and attracting new business.
Building organic exposure
You understand the importance of having a solid online presence. But the work of SEO (search engine optimization) is complex and cumbersome. More than this, SEO isn’t something you can ignore. In order for buyers to find you in the first place, you need to incorporate good SEO practices into every aspect of your online presence.
Not to worry—Spectoos has you covered in this arena, too. Spectoos understands the SEO power of your testimonials. That’s why the tool automatically creates a dedicated SEO minisite for you, featuring your testimonials along with star ratings.
This helps increase your organic exposure online so that people can find you easily and naturally—a significantly more trustworthy approach than paid ads.
Incentivizing Client Testimonials
Besides doing the best job you possibly can, you’ll sometimes need to give a little nudge in order for your clients to take the time to write a testimonial for you.
Spectoos knows this can be challenging, which is why the platform gives you complete control of the thank you pages that incentivize your clients to leave testimonials. For example, as a real estate agent, you can offer a client a home renovation gift card in exchange for a testimonial.
This powerful and unique feature helps to ensure you receive a constant stream of fresh testimonials to showcase, boosting your real estate reputation even more, over time.
Spectoos’ unique approach offers the smartest way for real estate agents to make the most out of their testimonials. The Faceboard widget, SEO minisite, and client incentives tool will quickly establish your credibility and trustworthiness.
Try Spectoos today and see how it can help you maintain a positive reputation while continuing to fuel the growth of your business.
Also published on Medium.