Online schools provide thousands of people access to education, an opportunity to be trained in a variety of fields, and a better chance to achieve success. So, attracting students to enroll and benefit from all that your online school has to offer should be simple, right?
Well, as you’ve probably already gathered, it’s not quite that easy. Let’s take a look at the fundamentals. You’ve got everything in place: Your courses are planned beautifully, your staff is ready to roll, your website is beautifully designed and tells your story perfectly. In order to really get the student registration ball rolling, you need endorsements and testimonials raving about what your school offers.
How to get reviews from students?
Student testimonials are a largely untapped source of competitive advantage for online schools. When prospective students are searching for a school to enroll in, they are in essence looking for a school that will provide them with the experience and knowledge they need in order to achieve their goals, as well as develop them into smarter and more successful people.
With student testimonials, you can convince prospective students of just that—that your school is the place that will enable them to reach their personal and professional goals.
The question is, how to get reviews from those students? There are a number of very smart ways to do this, and they are not all that difficult or pricey.
Here are a few tips:
Reward students who review
A fun way to get written and/or video reviews from students is by offering them a chance to win a prize for doing so. You can offer:
- Coupons for school books
- Vouchers for a national restaurant chain
- Discounts on future courses
- Giveaways, such as hats or hoodies with your school logo featured on them
There are tons of options here…you just need to get creative.
Use a testimonial widget
You can embed the Spectoos testimonial widget in your website, instead of designing an old-fashioned reviews page.
There are many great things about the testimonial widget:
- It builds trust by including the the pictures and social media links of the reviewers
- It has analytics so you can optimize your widget for increased conversions
- It is responsive on any device/screen size
But one of the best things about it is that it is connected to a backend that allows you to send emails to your students asking them to submit testimonials.
All they have to do is click the link in the email, write a few flattering sentences about your school, and then submit! The testimonials will automatically be saved in the backend, and all you need to do is enable them to appear in the embedded widget.
You can also copy any of your testimonials, reviews, or recommendations from other sites, such as Yelp, and import them manually to your widget’s backend, so you can consolidate and showcase them all together on your school’s website.
Prompt a review/comment after a successful course completion
When students complete an online course, they should always get to a confirmation page directly after and receive an email congratulating them. This is a great time for you to request comments and feedback on your service, course offerings, and the learning experience.
Leverage social media
Social networks are a great medium for gathering testimonials, as it is where your students hang out and share ideas, opinions, and information. It is the ultimate place for you to engage and interact with your students, so you should take advantage of this arena to get testimonials.
Here are some tips for how to get reviews from students on the biggest social networks:
Your school’s Facebook page comes with a “Reviews” tab where your students can write testimonials. Make sure your students know about it and feel encouraged to do it.
YouTube video reviews:
Many times, students create videos to discuss or review a particular course. You can ask your students to review your courses on their own YouTube channels and send you the link, so you can create a playlist of student testimonials on your school’s YouTube channel. Or you can ask students if they would allow you to make a testimonial video featuring their stories. Satisfied students will be happy to express their support. Just take a look at all the videos from the Penn State World Campus YouTube channel to get the idea!
Twitter doesn’t have a formal recommendation feature, but you can still showcase testimonials or praise. Save your favorite tweets and use them as your highlights. Every time a student gives you a positive comment, “favorite” it to keep all of your recommendations organized together.
Word-of-mouth is the most effective way to get new students and spread knowledge about your school. Real testimonials from actual students are extremely powerful tools of social proof that are guaranteed to increase your student base. So, don’t be shy when it comes to asking for testimonials or reviews – they could take your school to the next level!
Are you looking for a tool to seamlessly collect and manage your testimonials? Give Spectoos a try, today!
Also published on Medium.