Today’s businesses, regardless of industry or size, must have testimonials on their website if they want to convert leads. The facts about customer testimonials attest to how strongly they can impact the buyer’s journey. Now you’re ready to put testimonials on your website—but how do you go about doing so? With so many testimonial tools out there, how do you choose the best one for your business?


Don’t worry – it is actually much easier than it may seem.

To help you get started and decide which one is best for you, we’ve put together a list of the five most important elements you should look for in a testimonial widget:

User friendliness

Choose a testimonial widget that’s intuitive and easy-to-use. The best widget won’t require that you spend much time figuring out how to get testimonials or how to embed them on different pages of your site.

It should also make it easy for you to collect your testimonials from across the web, curate them, and choose which ones to place on each page of your site.

Ideally, the testimonial tool you select should also make life easy for your clients, too: writing testimonials for you should be a breeze, so they’re more inclined to do so.

The Spectoos testimonial platform hits the mark on each of these points:

  • Easy to publish new testimonials? Check
  • Easy to aggregate testimonials from across the web in one place? Check
  • Easy to request and receive testimonials from customers? Check
  • Easy to embed? Check


Attractive and responsive

If you’ve explored websites that have implemented testimonials, then you might’ve already noticed how much of a difference it makes when the testimonials look good!

Attractive testimonials are more likely to grab your site visitor’s attention and help impact their buying decision. 65% of your audience are visual learners, so you can imagine how much more likely they’ll be to check out testimonials that are displayed nicely.

Choose a widget that offers a visually appealing display of your testimonials, and make sure it’ll look great no matter what device your site visitor is using. A responsive widget is a must-have in today’s digital world, where people use smartphones and other handheld devices more regularly than desktop or laptop computers.

Here is how the Spectoos testimonial widget looks on different devices:


Incorporates social media

While 88% of people trust testimonials from strangers as much as recommendations from people they know, trust is still a concern. One of the fastest and most effective ways to get past the trust issue is by incorporating your customers’ real social media profiles with their testimonials.

Not only will this help your site visitors understand that your testimonials are real, it’ll also help them connect more to what they read when they see how much they have in common (such as job title or company type) with your happy customers. This emotional appeal will go a long way toward helping you win that customer.

The Spectoos testimonial widget lets you display testimonials with links to each reviewer’s profile on either LinkedIn, Facebook, Twitter, Yelp, or TripAdvisor, among others.

spectoos testimonials


SEO tools

SEO is an important activity for every website. And testimonials have the unique power to help boost your site’s ranking in search engine results by adding new keyword-rich content to your website on a regular basis. Since testimonials can have such a significant impact SEO, the best testimonial widget is one that incorporates SEO features to help further boost your ranking.

One SEO feature the widget should definitely include is star ratings, which display how much people like you and help your site get clicks when you pop up in a search engine results page.

spectoos seo ranking results

Another effective SEO tool is a dedicated mini-site for your testimonials.

KeyScouts Spectoos Minisite

Optimization tools

Not many testimonials widgets offer insights into the performance of your testimonials so you can optimize them, but this capability is crucial if you want your testimonials to help grow your business.

Some of your testimonials will generate more interest than others, and you need to be able to identify which testimonials people are reading and clicking on – and you need to showcase them. Look for a widget that provides actionable metrics on your testimonials’ performance.

Spectoos, for example, provides an analytics dashboard so you can see how many views and clicks each of your testimonials got:

Spectoos dashboard

Are you still wondering which testimonial solution to choose? Sign up for the free version of the Spectoos testimonial platform, and see for yourself how it easy and effective it is for transforming your business.