When someone you know recommends a restaurant, you are more likely to dine there than if you just stumbled upon an ad online, right?
Even positive feedback from a stranger will earn trust points because reviews show that the product has been tried and found to be worthwhile (or not). A 2014 consumer survey confirmed that more than 85% of consumers rely on online reviews and customer testimonials when researching local businesses.
Social proof is a key aspect of marketing that can make or break your business.
But what is social proof?
According to Wikipedia, it is based on a psychological phenomenon “where people assume the actions of others in an attempt to reflect correct behavior in a given situation.”
Online schools provide thousands of people access to education, an opportunity to be trained in a variety of fields, and a better chance to achieve success. So, attracting students to enroll and benefit from all that your online school has to offer should be simple, right?
Recently, there have been a lot of innovative testimonial developments that can help your school grow, thrive, and stand out from the crowd. Are your competitors overlooking the power of website testimonials and not displaying them for all to see? Do you have lots of positive student reviews and want to find a fresh way to leverage them to attract new students?
Getting positive customer testimonials is a great first step towards building your online reputation as a trustworthy company that provides excellent service and products.
Customer testimonials are powerful tools for building trust and credibility, as well as boldly increasing website conversions. There have been case studies published, survey results explained, and plenty of commentary about the impact customer testimonials can have on a business.
Online customer reviews and testimonials have tremendous influence over the purchasing decisions of other consumers. According to Pew Research Center, 82% of American adults say they at least sometimes read online customer ratings or reviews before first time purchases, including 40% who say they always or almost always do so.
Leverage the power of customer testimonials. Sign up for Spectoos today.
The proverbial carrot dangling on a stick above an online marketer’s head is the ever-elusive conversion rate improvement.
We always need to raise our ratio; endlessly yearn to achieve the goal. And when we finally do, we increase the goal and need to improve even more.
Sign up for the Spectoos testimonial platform to improve your conversation rates.
Congratulations on launching your startup! You’re on your way to making millions, to negotiating that buy-out, to launching on NASDAQ…you get the idea.
Well, as you’ve probably already gathered, it’s not quite that easy.
Let’s take a look at the fundamentals. You’ve got everything in place: Your product works beautifully, your sales team is ready to roll, your website is beautifully designed and tells your story perfectly. Now, all you need to do is get some customers!
SEO is crucial to your business success. When done correctly, it increases traffic to your website (80% of traffic begins with a search query), improves brand awareness, and even helps your conversions. According to Marketing Charts, SEO drives the most leads for B2B businesses, on par with email marketing and ahead of paid search, social media, and display advertising.
Give your SEO a boost by signing up for the Spectoos testimonial platform, today.