Tips Archives - Spectoos

We recently launched the new and improved Spectoos 2.0! Now, there are more and better ways to share your testimonials online.

We made a lot of changes that we’re very excited to share with you.

The new Dashboard gives you an in-depth look at how all of your testimonials and widgets are performing.
As for your Testimonials, we’re giving you more control than ever before to publish, hide, edit, delete, filter, and add testimonials manually.
Our new Widgets allow you to manage and display your testimonials in more unique and interesting ways.
Leads help you gain new customers directly from your testimonials.
Pages offer you an option for displaying your testimonials and another for garnering new testimonials.
Lastly, our new Tags feature allows you to create automatic workflows for your testimonials.

Let’s take an in-depth look at all of these incredible new features together!

Company

The Top 7 Lead Generation Techniques for your Contact Us Page

Company, Conversion Optimization, Information, Tips

Lead generation techniques have seen a significant transformation in recent years, as marketing and sales strategies move further into the digital realm. One constant, however, is the effectiveness of contact pages to produce leads, as this has been — and still is — a crucial part of any business.

Conversion Optimization

5 Reasons Your Customer Success Stories are NOT Working

Conversion Optimization, Information, Marketing, Tips

You have probably read all of the stats about testimonials and populated your site with customer success stories so that you too could reap benefits like these:

93% of users say their buying decisions are influenced by online reviews.
68% of users are willing to pay up to 15% more for a product or service if a customer success story convinces them the product or service will be useful.
Reviews on a site can boost conversion. Expensive items given customer reviews boosted conversion rates by 380%.
85% of users ages 18 to 34 trusted verified reviews more than any other type of information.

Conversion Optimization

How to Use Online Business Reviews to Drive Conversions

Conversion Optimization, Marketing, Tips

Have you ever considered the fact that endorsements from customers can actually do most of your selling for you?

Word-of-mouth is one of the most powerful driving forces in the market. According to the 2012 Nielsen Global Trust In Advertising Survey:

92% of people trust recommendations from friends
70% trust online consumer opinions
58% of buyers trust editorials

Customer Testimonials that Boost Conversions

Information

5 Conversion Rate Optimization Tips for Your Customer Testimonials

Information, Tips

89% of buyers admit that their buying decisions are influenced by positive reviews and customer testimonials, and 88% of customers trust testimonials as much as a recommendation from a friend or family member. In fact, customer testimonials are the most effective form of user-generated content today.

Information

How Do Customer Testimonials Influence Purchasing Decisions?

Information, Tips

Endorsement advertising is probably one of the oldest ways to influence consumers. From the days of early press advertising:

“Nine out of 10 mothers who use Acme Super Strength Energy Pills to help them through the day can’t be wrong!”

Tips

5 Problems Freelancers Face and Tips to Overcome Them

Tips

Running your own freelance business comes with a lot of perks. For starters, you don’t have to deal with a commute. You can choose your own hours. Comfortable in your PJ’s? Go ahead and spend all day wearing them. Have a dentist’s appointment in the middle of the afternoon? Not a problem.

Conversion Optimization

How to Reach Your Online Course Registration Goals

Conversion Optimization, Information, Marketing, Tips

There are many people out there who are interested in enrolling in an online course or two. Perhaps they would like to expand their knowledge on a certain topic, learn a new hobby, or get a degree, and an online course seems like a great way to do it.

Information

Don’t Make These 3 Mistakes with your Online Course Reviews

Information, Tips

The “Online Report Card: Tracking Online Education in the United States” has found that the number of students taking online courses has grown to 5.8 million nationally, continuing a growth trend that has been consistent for 13 years.

What’s more, 34% of those who study online are under the age of 25, indicating that more and more students are choosing to study for their degrees online as opposed to traditional in-person learning.

Tips

5 Tips for Leveraging Your Customer Testimonials

Tips

When someone you know recommends a restaurant, you are more likely to dine there than if you just stumbled upon an ad online, right?

Even positive feedback from a stranger will earn trust points because reviews show that the product has been tried and found to be worthwhile (or not). A 2014 consumer survey confirmed that more than 85% of consumers rely on online reviews and customer testimonials when researching local businesses.