Conversion Optimization

5 Reasons Your Customer Success Stories are NOT Working

You have probably read all of the stats about testimonials and populated your site with customer success stories so that you too could reap benefits like these:

  • 93% of users say their buying decisions are influenced by online reviews.
  • 68% of users are willing to pay up to 15% more for a product or service if a customer success story convinces them the product or service will be useful.
  • Reviews on a site can boost conversion. Expensive items given customer reviews boosted conversion rates by 380%.
  • 85% of users ages 18 to 34 trusted verified reviews more than any other type of information.
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challenges freelancers face
Tips

5 Problems Freelancers Face and Tips to Overcome Them

Running your own freelance business comes with a lot of perks. For starters, you don’t have to deal with a commute. You can choose your own hours. Comfortable in your PJ’s? Go ahead and spend all day wearing them. Have a dentist’s appointment in the middle of the afternoon? Not a problem.

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online course reviews
Information

Don’t Make These 3 Mistakes with your Online Course Reviews

The “Online Report Card: Tracking Online Education in the United States” has found that the number of students taking online courses has grown to 5.8 million nationally, continuing a growth trend that has been consistent for 13 years.

What’s more, 34% of those who study online are under the age of 25, indicating that more and more students are choosing to study for their degrees online as opposed to traditional in-person learning.

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Leverage Customer Testimonials
Tips

5 Tips for Leveraging Your Customer Testimonials

When someone you know recommends a restaurant, you are more likely to dine there than if you just stumbled upon an ad online, right?

Even positive feedback from a stranger will earn trust points because reviews show that the product has been tried and found to be worthwhile (or not). A 2014 consumer survey confirmed that more than 85% of consumers rely on online reviews and customer testimonials when researching local businesses.

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