Why User-Generated Content Needs to be a Part of Your Online Marketing Strategy

Marketing is expensive. In fact, The CMO Survey reports that approximately 11.4% of overall firm budgets are spent on marketing. So, what if you could manage to get a big chunk of your marketing for free? That’s where user-generated content (UGC) comes into play. User-Generated Content is defined as any type of content—from videos to […]

How to Create an Effective B2B About Us Page

Let’s start off with a short multiple choice quiz: Q: How do the most successful B2B companies attract new customers? a: Through their websites b: Through conventions/trade shows c: Through word of mouth The correct answer is a: Through their websites. According to HubSpot, 80% of companies who don’t meet their revenue goals attract less […]

4 Tools to Use for Your Website Redesign

Your website redesign shouldn’t be just about looks and keeping it fresh: it’s also about using new technologies to make everything run smoothly and much more efficiently. (Read = “get you more conversions.”) Here are 4 website redesign tools to use, this year. Testimonials: Spectoos If you’re not already using testimonials on your website, then […]

Why Testimonials are a Must-Have for Your Website Redesign

If you’re doing a quarterly check-in with your web design team, or thinking about making a few changes to your website yourself, you’ll want to take an extra minute to decide how you’ll include customer testimonials. (That was already part of your plan, right? It should be, because testimonials increase conversions!) Learn more about testimonials […]

7 Must-Do SEO Steps for Small Businesses

What kind of small business doesn’t want to make big money? The one that doesn’t exist. Nay, even a business that only exists in someone’s imagination has a spark of ambition. In small companies that hope to make it big, that spark probably burns the brightest. Running a small, cozy business isn’t without its pitfalls. […]

5 Website Redesign Tips for 2017

New Year’s and new budgets aren’t the only appropriate reasons to do a website redesign. It may be halfway through 2017, but it’s not too late (or too early) to give your site a makeover. If your engagement is plateauing, your website looks out of date, or it’s simply time to switch things up… a […]

4 Signs You Need to Upgrade Your Website

If your clients joke about how your site “isn’t exactly a dream to use”, it’s time to upgrade your website. If you can’t remember the last time you hired a web developer (or can’t even remember what your in-house developer looks like), it’s time. If you cringe when you go to your own website and […]

The #1 Solution for Strengthening Your Real Estate Reputation

When it comes to your real estate reputation, a single bad review might send your prospects to your competition without a moment’s notice. When you think about how the business of real estate is highly personal, that makes sense. For many, the decision to invest in real estate is a weighty one and one that […]

5 Ways to Become a Real Estate Agent People Trust

People can often be skeptical when choosing a realtor. If they hear even one less-than-flattering story about you, it could send them running to your competitor. So, if you want to become a real estate agent people trust, gaining the trust of clients, showcasing your successes and displaying testimonials are essential. In addition to being […]

5 Tips for Building Your Real Estate Brand Online

Real estate is hotter than ever – both for buyers and realtors. This, coupled with the fact that consumers are now using the Internet to shop for anything from their next pair of shoes to their new summer home means that success as a real estate agent depends largely on your online presence. How are […]