6 Innovative Website Testimonials Best Practices for Schools

Recently, there have been a lot of innovative testimonial developments that can help your school grow, thrive, and stand out from the crowd. Are your competitors overlooking the power of website testimonials and not displaying them for all to see? Do you have lots of positive student reviews and want to find a fresh way […]

Top 3 Ways of Using Customer Testimonials to Increase Conversions

Getting positive customer testimonials is a great first step towards building your online reputation as a trustworthy company that provides excellent service and products. 

7 Eye-Opening Facts about Customer Testimonials

Customer testimonials are powerful tools for building trust and credibility, as well as boldly increasing website conversions. There have been case studies published, survey results explained, and plenty of commentary about the impact customer testimonials can have on a business.

The 6 REAL Reasons Behind Why People Write Online Customer Reviews

Online customer reviews and testimonials have tremendous influence over the purchasing decisions of other consumers. According to Pew Research Center, 82% of American adults say they at least sometimes read online customer ratings or reviews before first time purchases, including 40% who say they always or almost always do so. Leverage the power of customer […]

5 Great Customer Testimonials Examples to Use on Landing Pages

The proverbial carrot dangling on a stick above an online marketer’s head is the ever-elusive conversion rate improvement. We always need to raise our ratio; endlessly yearn to achieve the goal. And when we finally do, we increase the goal and need to improve even more. Sign up for the Spectoos testimonial platform to improve […]

7 Effective Ways to Get Customer Testimonials

Congratulations on launching your startup! You’re on your way to making millions, to negotiating that buy-out, to launching on NASDAQ…you get the idea. Well, as you’ve probably already gathered, it’s not quite that easy. Let’s take a look at the fundamentals. You’ve got everything in place: Your product works beautifully, your sales team is ready […]

4 Website SEO Drivers You Never Thought Of

SEO is crucial to your business success. When done correctly, it increases traffic to your website (80% of traffic begins with a search query), improves brand awareness, and even helps your conversions. According to Marketing Charts, SEO drives the most leads for B2B businesses, on par with email marketing and ahead of paid search, social […]

6 Proven Hacks to Drastically Decrease Your Website’s Bounce Rate

If your website is attracting thousands of visitors a month but your conversions don’t reflect that, you probably have a bounce rate problem. Imagine you’re on your phone or computer, and you’re trying to visit a website, but it’s taking forever to load. How long will you wait around to make it work before choosing […]

The 6 Most Crucial Elements Every Effective Homepage Must Have

As a modern business, you know the importance of a quality website, but do you know just how important it actually is? The reality is that 48% of people believe that a website’s design is the number one factor in determining your business’ credibility. That means that a poorly designed website won’t just be unhelpful; […]

Why User-Generated Content Needs to be a Part of Your Online Marketing Strategy

Marketing is expensive. In fact, The CMO Survey reports that approximately 11.4% of overall firm budgets are spent on marketing. So, what if you could manage to get a big chunk of your marketing for free? That’s where user-generated content (UGC) comes into play. User-Generated Content is defined as any type of content—from videos to […]