Online marketing for a freelance writer has a lot to do with personal branding. Branding is the tool you use to identify yourself and your businesses. You use it to differentiate yourself from your competition. A strong identity should embody everything you want the world to know about you: your talent, integrity, service, brilliance, quality – you get the picture.
When it comes to attracting clients as a LinkedIn marketer, testimonials (or “recommendations”) are the best tool out there. There is nothing more valuable to a potential client than a collection of genuine, positive reviews of the services you have to offer. BrightLocal’s annual Local Consumer Review Survey in 2014 found that 88% of respondents had read reviews of local businesses before using their services, and 39% do so regularly. 72% of consumers felt that positive reviews increased their trust in a local business.
When you use LinkedIn to market your products or services, trust is often the differentiator that can make or break the deal. Social network marketers, in some ways, infiltrate the target audience’s personal space. When done with an aura of trust surrounding yourself and your brand, this will received be a welcomed influence (instead of an unwanted advance). Here are five tips to make sure yours is the former:
All of you HR professionals out there already know about attracting the right prospects, interviewing and screening applicants, and dealing with workplace challenges. But now that you are running a business, you need to use your own advice and market yourself to prospective clients in the way that you suggest job prospects sell themselves to their interviewers. And that means improving your online presence, getting noticed and building an online reputation. Here are a few ways you can do that:
Step 1: Choose a primary keyword
1. Go to Google Keyword Planning Tool and create an AdWords account (free) or alternatively create a pro account with KeywordTool.io.
2. It is also recommended to use a tool called UberSuggest. This tool will list all the auto-complete suggestions by Google per any given keyword.
3. How to use Google’s Keyword Planner:
Thanks to the online era, nearly everything can be done remotely, whether it’s shopping, working or studying. But when it comes to online courses, there are so many virtual schools where students can learn that it can be difficult for them to know which is the best to enroll in. This is where online course testimonials come into play, as they can help you empower your online courses and get more students to register for your classes.
The internet has changed our lives in so many ways. One of the most significant is the contributions it has made to education and learning. The availability of online tutorial and training sites makes gaining knowledge very accessible and convenient. Whether it’s learning computer programming, how to speak Spanish, or even to get an MBA, people can learn whatever they subject they choose to improve their lives.
Sharing your positive Twitter mentions on your website is possible, and it is easier than you think! Check out this slideshare explaining step-by-step how you can aggregate your Twitter mentions in a clean and attractive Faceboard using the Spectoos widget.
Spectoos users already understand the trust-building value of adding testimonials to websites. In fact, TechValidate found that a staggering 94% of B2B marketing and sales professionals rated content sourced from real customers (like customer testimonials) as “very effective” or “extremely effective.” Nielsen surveyed more than 28,000 Internet respondents in 56 countries and discovered that 92% of consumers around the world say they trust earned media (like testimonials) above all other forms of advertising.