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The #1 Thing LinkedIn Marketers Can Do to Attract More Clients

When it comes to attracting clients as a LinkedIn marketer, testimonials (or “recommendations”) are the best tool out there. There is nothing more valuable to a potential client than a collection of genuine, positive reviews of the services you have to offer. BrightLocal’s annual Local Consumer Review Survey in 2014 found that 88% of respondents had read reviews of local businesses before using their services, and 39% do so regularly. 72% of consumers felt that positive reviews increased their trust in a local business.

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how linkedin marketers can build trust
Marketing

How LinkedIn Marketers Can Build Trust with Prospects

When you use LinkedIn to market your products or services, trust is often the differentiator that can make or break the deal. Social network marketers, in some ways, infiltrate the target audience’s personal space. When done with an aura of trust surrounding yourself and your brand, this will received be a welcomed influence (instead of an unwanted advance). Here are five tips to make sure yours is the former:

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HR Professionals Get More Clients
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How HR Professionals Can Improve Their Online Presence

All of you HR professionals out there already know about attracting the right prospects, interviewing and screening applicants, and dealing with workplace challenges.  But now that you are running a business, you need to use your own advice and market yourself to prospective clients in the way that you suggest job prospects sell themselves to their interviewers. And that means improving your online presence, getting noticed and building an online reputation.  Here are a few ways you can do that:

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How to Use Testimonials to Empower Online Your Courses

Thanks to the online era, nearly everything can be done remotely, whether it’s shopping, working or studying. But when it comes to online courses, there are so many virtual schools where students can learn that it can be difficult for them to know which is the best to enroll in. This is where online course testimonials come into play, as they can help you empower your online courses and get more students to register for your classes.

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Conversion Optimization

The One Thing Most Online Tutorial and Training Sites Fail to Recognize

The internet has changed our lives in so many ways. One of the most significant is the contributions it has made to education and learning. The availability of online tutorial and training sites makes gaining knowledge very accessible and convenient. Whether it’s learning computer programming, how to speak Spanish, or even to get an MBA, people can learn whatever they subject they choose to improve their lives.

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facebook
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How to Add Testimonials to your Facebook Page in 8 Easy Steps

Spectoos users already understand the trust-building value of adding testimonials to websites. In fact, TechValidate found that a staggering 94% of B2B marketing and sales professionals rated content sourced from real customers (like customer testimonials) as “very effective” or “extremely effective.” Nielsen surveyed more than 28,000 Internet respondents in 56 countries and discovered that 92% of consumers around the world say they trust earned media (like testimonials) above all other forms of advertising.

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