Today’s businesses, regardless of industry or size, must have testimonials on their website if they want to convert leads. The facts about customer testimonials attest to how strongly they can impact the buyer’s journey. Now you’re ready to put testimonials on your website—but how do you go about doing so? With so many testimonial tools out there, how do you choose the best one for your business?
Your website is like a doorway through which potential customers can enter your virtual store, and it is the main tool for your business to use to get more clients. As this is the case, your website must be fully equipped with the right elements to help your business reach its bottom line.
Whether you’re a freelancer, an entrepreneur, or if you work at a large business, your website is a crucial tool for helping potential clients find you, learn about you and convert into your next customers.
In our previous blog post, we discussed the steps to take when designing and launching your new website. But, now that you’ve so worked hard designing that attractive website, how do you go about actually driving traffic to it?
An attractive, well-designed website isn’t something only the big players with their larger budgets can attain. An effective website that helps you attract your ideal clients is easy to build and design, but as you kickstart your web design project, there are some important things you need to incorporate in order to get your inbox filled with new leads.
Regardless of the size of your business—whether you’re a seasoned independent business owner with hundreds of customers, or you’re just getting to know the ropes of freelancing—keeping your business alive means it’s crucial that you stay up to speed on the different marketing tactics that work best to drive quality leads.
Displaying testimonials is a powerful, tried and tested strategy which can have a major influence on your potential clients’ decision-making process. While getting testimonials from your clients is the first step, you must then determine the most effective way to use and leverage customer testimonials so that you can get more exposure, expand your client base, and grow your freelance writing business.
Recommendations from other people—whether they be personal connections or not—go a long way towards impacting the behavior of your potential clients. And that is especially true for freelancers.
Whether you’re just starting out as a freelancer or you’re looking to boost your freelancing client base, you’ll need a strategy to help you reach the right people and convert them into customers. There are plenty of places where you could start, like social media and in-person networking events, or starting a blog. But which one is best?
A constant worry for most freelancers is if they will have enough clients to support themselves. It’s the biggest challenge facing freelance writers, graphic designers, web developers, or any other freelancer or consultant. But expanding your client-base can easily be done with a bit energy and some ingenuity… and by taking these 5 tips into consideration.