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How to Choose the Best Testimonial Platform for Your Website

Today’s businesses, regardless of industry or size, must have testimonials on their website if they want to convert leads. The facts about customer testimonials attest to how strongly they can impact the buyer’s journey. Now you’re ready to put testimonials on your website—but how do you go about doing so? With so many testimonial tools out there, how do you choose the best one for your business?

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How Social Proof Works in Marketing

Regardless of the size of your business—whether you’re a seasoned independent business owner with hundreds of customers, or you’re just getting to know the ropes of freelancing—keeping your business alive means it’s crucial that you stay up to speed on the different marketing tactics that work best to drive quality leads.

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5 Ways Freelance Writers Can Leverage Customer Testimonials

Displaying testimonials is a powerful, tried and tested strategy which can have a major influence on your potential clients’ decision-making process. While getting testimonials from your clients is the first step, you must then determine the most effective way to use and leverage customer testimonials so that you can get more exposure, expand your client base, and grow your freelance writing business.

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