The Beginner’s Guide to Creating an Effective Digital Marketing Strategy

Being a small business owner is not easy. You have to deal with many unique challenges that make the ride quite unpredictable. Starting with making the often difficult decision to quit your steady job, to pitching your idea to friends and family for funding, and finally to building a solid team of employees. Yet one […]

Stop! The 3 Deadly Sins of Websites and Customer Experience

Gluttony, greed, sloth, envy, lust, wrath, and pride are the seven deadly sins that can destroy society. No matter where you live, how old you are, or what you believe, these sins can have a strong impact on your personal life. But did you know that these sins also apply to your professional life? The […]

5 Reasons Your Customer Success Stories are NOT Working

You have probably read all of the stats about testimonials and populated your site with customer success stories so that you too could reap benefits like these: 93% of users say their buying decisions are influenced by online reviews. 68% of users are willing to pay up to 15% more for a product or service […]

How to Use Online Business Reviews to Drive Conversions

Have you ever considered the fact that endorsements from customers can actually do most of your selling for you? Word-of-mouth is one of the most powerful driving forces in the market. According to the 2012 Nielsen Global Trust In Advertising Survey: 92% of people trust recommendations from friends 70% trust online consumer opinions 58% of […]

Keeping it Legal: Using Customer Testimonials Without Breaking the Law

Consumers today do a ton of research online before making a purchasing decision. They read specs, compare prices, and – you guessed it – they read a lot of reviews and testimonials. Why? Because reading testimonials gives consumers an idea of how the product/service will work out for them (or not). This type of social […]

How to Reach Your Online Course Registration Goals

There are many people out there who are interested in enrolling in an online course or two. Perhaps they would like to expand their knowledge on a certain topic, learn a new hobby, or get a degree, and an online course seems like a great way to do it. But when it comes down to […]

Top 3 Ways of Using Customer Testimonials to Increase Conversions

Getting positive customer testimonials is a great first step towards building your online reputation as a trustworthy company that provides excellent service and products. 

7 Eye-Opening Facts about Customer Testimonials

Customer testimonials are powerful tools for building trust and credibility, as well as boldly increasing website conversions. There have been case studies published, survey results explained, and plenty of commentary about the impact customer testimonials can have on a business.

7 Effective Ways to Get Customer Testimonials

Congratulations on launching your startup! You’re on your way to making millions, to negotiating that buy-out, to launching on NASDAQ…you get the idea. Well, as you’ve probably already gathered, it’s not quite that easy. Let’s take a look at the fundamentals. You’ve got everything in place: Your product works beautifully, your sales team is ready […]

6 Proven Hacks to Drastically Decrease Your Website’s Bounce Rate

If your website is attracting thousands of visitors a month but your conversions don’t reflect that, you probably have a bounce rate problem. Imagine you’re on your phone or computer, and you’re trying to visit a website, but it’s taking forever to load. How long will you wait around to make it work before choosing […]