You have probably read all of the stats about testimonials and populated your site with customer success stories so that you too could reap benefits like these: 93% of users say their buying decisions are influenced by online reviews. 68% of users are willing to pay up to 15% more for a product or service […]
Have you ever considered the fact that endorsements from customers can actually do most of your selling for you? Word-of-mouth is one of the most powerful driving forces in the market. According to the 2012 Nielsen Global Trust In Advertising Survey: 92% of people trust recommendations from friends 70% trust online consumer opinions 58% of […]
Consumers today do a ton of research online before making a purchasing decision. They read specs, compare prices, and – you guessed it – they read a lot of reviews and testimonials. Why? Because reading testimonials gives consumers an idea of how the product/service will work out for them (or not). This type of social […]
There are many people out there who are interested in enrolling in an online course or two. Perhaps they would like to expand their knowledge on a certain topic, learn a new hobby, or get a degree, and an online course seems like a great way to do it. But when it comes down to […]
Getting positive customer testimonials is a great first step towards building your online reputation as a trustworthy company that provides excellent service and products.
Customer testimonials are powerful tools for building trust and credibility, as well as boldly increasing website conversions. There have been case studies published, survey results explained, and plenty of commentary about the impact customer testimonials can have on a business.
Congratulations on launching your startup! You’re on your way to making millions, to negotiating that buy-out, to launching on NASDAQ…you get the idea. Well, as you’ve probably already gathered, it’s not quite that easy. Let’s take a look at the fundamentals. You’ve got everything in place: Your product works beautifully, your sales team is ready […]
If your website is attracting thousands of visitors a month but your conversions don’t reflect that, you probably have a bounce rate problem. Imagine you’re on your phone or computer, and you’re trying to visit a website, but it’s taking forever to load. How long will you wait around to make it work before choosing […]
Website engagement is a far more critical indicator of success than just the number of website visitors. That’s because a vast amount of traffic doesn’t mean much unless those visitors perform some type of action. It’s the same concept as having a brick-and-mortar store that everyone visits but no purchases are made. Increase your user […]
As a modern business, you know the importance of a quality website, but do you know just how important it actually is? The reality is that 48% of people believe that a website’s design is the number one factor in determining your business’ credibility. That means that a poorly designed website won’t just be unhelpful; […]