Getting positive customer testimonials is a great first step towards building your online reputation as a trustworthy company that provides excellent service and products.
Customer testimonials are powerful tools for building trust and credibility, as well as boldly increasing website conversions. There have been case studies published, survey results explained, and plenty of commentary about the impact customer testimonials can have on a business.
Congratulations on launching your startup! You’re on your way to making millions, to negotiating that buy-out, to launching on NASDAQ…you get the idea. Well, as you’ve probably already gathered, it’s not quite that easy. Let’s take a look at the fundamentals. You’ve got everything in place: Your product works beautifully, your sales team is ready […]
If your website is attracting thousands of visitors a month but your conversions don’t reflect that, you probably have a bounce rate problem. Imagine you’re on your phone or computer, and you’re trying to visit a website, but it’s taking forever to load. How long will you wait around to make it work before choosing […]
Website engagement is a far more critical indicator of success than just the number of website visitors. That’s because a vast amount of traffic doesn’t mean much unless those visitors perform some type of action. It’s the same concept as having a brick-and-mortar store that everyone visits but no purchases are made. Increase your user […]
As a modern business, you know the importance of a quality website, but do you know just how important it actually is? The reality is that 48% of people believe that a website’s design is the number one factor in determining your business’ credibility. That means that a poorly designed website won’t just be unhelpful; […]
Marketing is expensive. In fact, The CMO Survey reports that approximately 11.4% of overall firm budgets are spent on marketing. So, what if you could manage to get a big chunk of your marketing for free? That’s where user-generated content (UGC) comes into play. User-Generated Content is defined as any type of content—from videos to […]
Your website redesign shouldn’t be just about looks and keeping it fresh: it’s also about using new technologies to make everything run smoothly and much more efficiently. (Read = “get you more conversions.”) Here are 4 website redesign tools to use, this year. Testimonials: Spectoos If you’re not already using testimonials on your website, then […]
If you’re doing a quarterly check-in with your web design team, or thinking about making a few changes to your website yourself, you’ll want to take an extra minute to decide how you’ll include customer testimonials. (That was already part of your plan, right? It should be, because testimonials increase conversions!) Learn more about testimonials […]
What kind of small business doesn’t want to make big money? The one that doesn’t exist. Nay, even a business that only exists in someone’s imagination has a spark of ambition. In small companies that hope to make it big, that spark probably burns the brightest. Running a small, cozy business isn’t without its pitfalls. […]