Keeping it Legal: Using Customer Testimonials Without Breaking the Law

Consumers today do a ton of research online before making a purchasing decision. They read specs, compare prices, and – you guessed it – they read a lot of reviews and testimonials. Why? Because reading testimonials gives consumers an idea of how the product/service will work out for them (or not). This type of social […]

How to Reach Your Online Course Registration Goals

There are many people out there who are interested in enrolling in an online course or two. Perhaps they would like to expand their knowledge on a certain topic, learn a new hobby, or get a degree, and an online course seems like a great way to do it. But when it comes down to […]

Top 3 Ways of Using Customer Testimonials to Increase Conversions

Getting positive customer testimonials is a great first step towards building your online reputation as a trustworthy company that provides excellent service and products. 

7 Eye-Opening Facts about Customer Testimonials

Customer testimonials are powerful tools for building trust and credibility, as well as boldly increasing website conversions. There have been case studies published, survey results explained, and plenty of commentary about the impact customer testimonials can have on a business.

7 Effective Ways to Get Customer Testimonials

Congratulations on launching your startup! You’re on your way to making millions, to negotiating that buy-out, to launching on NASDAQ…you get the idea. Well, as you’ve probably already gathered, it’s not quite that easy. Let’s take a look at the fundamentals. You’ve got everything in place: Your product works beautifully, your sales team is ready […]

6 Proven Hacks to Drastically Decrease Your Website’s Bounce Rate

If your website is attracting thousands of visitors a month but your conversions don’t reflect that, you probably have a bounce rate problem. Imagine you’re on your phone or computer, and you’re trying to visit a website, but it’s taking forever to load. How long will you wait around to make it work before choosing […]

How to Increase User Engagement on Your Website

Website engagement is a far more critical indicator of success than just the number of website visitors. That’s because a vast amount of traffic doesn’t mean much unless those visitors perform some type of action. It’s the same concept as having a brick-and-mortar store that everyone visits but no purchases are made. Increase your user […]

The 6 Most Crucial Elements Every Effective Homepage Must Have

As a modern business, you know the importance of a quality website, but do you know just how important it actually is? The reality is that 48% of people believe that a website’s design is the number one factor in determining your business’ credibility. That means that a poorly designed website won’t just be unhelpful; […]

Why User-Generated Content Needs to be a Part of Your Online Marketing Strategy

Marketing is expensive. In fact, The CMO Survey reports that approximately 11.4% of overall firm budgets are spent on marketing. So, what if you could manage to get a big chunk of your marketing for free? That’s where user-generated content (UGC) comes into play. User-Generated Content is defined as any type of content—from videos to […]

4 Tools to Use for Your Website Redesign

Your website redesign shouldn’t be just about looks and keeping it fresh: it’s also about using new technologies to make everything run smoothly and much more efficiently. (Read = “get you more conversions.”) Here are 4 website redesign tools to use, this year. Testimonials: Spectoos If you’re not already using testimonials on your website, then […]