The Top 7 Lead Generation Techniques for your Contact Us Page

Lead generation techniques have seen a significant transformation in recent years, as marketing and sales strategies move further into the digital realm.  One constant, however, is the effectiveness of contact pages to produce leads, as this has been — and still is — a crucial part of any business. Organizations generally have a small window […]

5 Reasons Your Customer Success Stories are NOT Working

You have probably read all of the stats about testimonials and populated your site with customer success stories so that you too could reap benefits like these: 93% of users say their buying decisions are influenced by online reviews. 68% of users are willing to pay up to 15% more for a product or service […]

5 Conversion Rate Optimization Tips for Your Customer Testimonials

89% of buyers admit that their buying decisions are influenced by positive reviews and customer testimonials, and  88% of customers trust testimonials as much as a recommendation from a friend or family member. In fact, customer testimonials are the most effective form of user-generated content today. But simply having customer testimonials on your site is […]

How Do Customer Testimonials Influence Purchasing Decisions?

Endorsement advertising is probably one of the oldest ways to influence consumers. From the days of early press advertising: “Nine out of 10 mothers who use Acme Super Strength Energy Pills to help them through the day can’t be wrong!” And early radio and television ads for household detergents: “I Use Super White Flakes to […]

How to Reach Your Online Course Registration Goals

There are many people out there who are interested in enrolling in an online course or two. Perhaps they would like to expand their knowledge on a certain topic, learn a new hobby, or get a degree, and an online course seems like a great way to do it. But when it comes down to […]

Don’t Make These 3 Mistakes with your Online Course Reviews

The “Online Report Card: Tracking Online Education in the United States” has found that the number of students taking online courses has grown to 5.8 million nationally, continuing a growth trend that has been consistent for 13 years. What’s more, 34% of those who study online are under the age of 25, indicating that more […]

How to Get Reviews for Your Online School

Online schools provide thousands of people access to education, an opportunity to be trained in a variety of fields, and a better chance to achieve success. So, attracting students to enroll and benefit from all that your online school has to offer should be simple, right?

6 Innovative Website Testimonials Best Practices for Schools

Recently, there have been a lot of innovative testimonial developments that can help your school grow, thrive, and stand out from the crowd. Are your competitors overlooking the power of website testimonials and not displaying them for all to see? Do you have lots of positive student reviews and want to find a fresh way […]

7 Eye-Opening Facts about Customer Testimonials

Customer testimonials are powerful tools for building trust and credibility, as well as boldly increasing website conversions. There have been case studies published, survey results explained, and plenty of commentary about the impact customer testimonials can have on a business.

The 6 REAL Reasons Behind Why People Write Online Customer Reviews

Online customer reviews and testimonials have tremendous influence over the purchasing decisions of other consumers. According to Pew Research Center, 82% of American adults say they at least sometimes read online customer ratings or reviews before first time purchases, including 40% who say they always or almost always do so. Leverage the power of customer […]