Case Study: PrepAgent Boosts Revenue by 40% Using Spectoos

More than two-thirds (68%) of buyers said they frequently give credence to peer reviews and user-generated feedback, according to a DemandGen Report. So, it’s no wonder that many marketers use testimonials on their websites. The reason why is simple: testimonials are great for increasing conversions online and off. They do this in a few ways: […]

5 Ways to Become a Real Estate Agent People Trust

People can often be skeptical when choosing a realtor. If they hear even one less-than-flattering story about you, it could send them running to your competitor. So, if you want to become a real estate agent people trust, gaining the trust of clients, showcasing your successes and displaying testimonials are essential. In addition to being […]

2 Ways Spectoos Improves the Efficacy of Your Website

Every business is looking for a way to increase revenues and improve efficiencies, and the easiest way to accomplish both is by using a testimonial platform that provides the right features and functionality. So, when we designed Spectoos, we made sure to develop a variety of unique and powerful capabilities to ensure that your testimonials […]

How to Choose the Best Testimonial Platform for Your Website

Today’s businesses, regardless of industry or size, must have testimonials on their website if they want to convert leads. The facts about customer testimonials attest to how strongly they can impact the buyer’s journey. Now you’re ready to put testimonials on your website—but how do you go about doing so? With so many testimonial tools […]

Are Testimonials Really That Important for a Business Website?

The short answer is “Yes”. But despite the fact that 89% of B2B marketers identify testimonials as the most effective content marketing tactic, many businesses are slow to adopt them in their marketing campaigns. To help you understand just how much of a difference testimonials can make, let’s look at three essential elements to a […]

8 Tools to Take Your Website to the Next Level

Freelancers and small business owners face the difficult task of needing to grow their business with limited resources. Meanwhile, bigger players are improving and updating their websites with impeccable designs and unique user experiences. But you don’t need to have a large marketing budget in order to design a website that attracts visitors and converts […]

5 Steps for Attracting Visitors to Your Newly Launched Website

In our previous blog post, we discussed the steps to take when designing and launching your new website. But, now that you’ve so worked hard designing that attractive website, how do you go about actually driving traffic to it? Your website won’t help your business grow if no one sees it. Even the most professionally […]

How Social Proof Works in Marketing

Regardless of the size of your business—whether you’re a seasoned independent business owner with hundreds of customers, or you’re just getting to know the ropes of freelancing—keeping your business alive means it’s crucial that you stay up to speed on the different marketing tactics that work best to drive quality leads. One of these tactics, […]

6 Innovative Testimonial Trends for Your Business in 2017

The New Year is right around the corner, and it will bring innovative testimonial trends that will help your business grow, thrive and stand out from the crowd. Are your competitors overlooking the power of testimonials and not displaying them for all to see? Do you have lots of rave reviews and want to find a […]

Why Spectoos is the Best Testimonial Solution for Freelancers

As a freelancer, your main challenge is to stimulate the interest of potential clients in your incredible work. Gaining their attention depends on a whole range of interrelated attributes – talent, knowledge, expertise, enthusiasm, trustworthiness and credibility to name a few. A surefire way of pushing your credibility ratings through the roof is to ensure […]