89% of buyers admit that their buying decisions are influenced by positive reviews and customer testimonials, and  88% of customers trust testimonials as much as a recommendation from a friend or family member. In fact, customer testimonials are the most effective form of user-generated content today.

Endorsement advertising is probably one of the oldest ways to influence consumers. From the days of early press advertising:

“Nine out of 10 mothers who use Acme Super Strength Energy Pills to help them through the day can’t be wrong!”

The “Online Report Card: Tracking Online Education in the United States” has found that the number of students taking online courses has grown to 5.8 million nationally, continuing a growth trend that has been consistent for 13 years.

What’s more, 34% of those who study online are under the age of 25, indicating that more and more students are choosing to study for their degrees online as opposed to traditional in-person learning.

Online schools provide thousands of people access to education, an opportunity to be trained in a variety of fields, and a better chance to achieve success. So, attracting students to enroll and benefit from all that your online school has to offer should be simple, right?

Recently, there have been a lot of innovative testimonial developments that can help your school grow, thrive, and stand out from the crowd. Are your competitors overlooking the power of website testimonials and not displaying them for all to see? Do you have lots of positive student reviews and want to find a fresh way to leverage them to attract new students?