Website engagement is a far more critical indicator of success than just the number of website visitors. That’s because a vast amount of traffic doesn’t mean much unless those visitors perform some type of action. It’s the same concept as having a brick-and-mortar store that everyone visits but no purchases are made.
As a modern business, you know the importance of a quality website, but do you know just how important it actually is? The reality is that 48% of people believe that a website’s design is the number one factor in determining your business’ credibility. That means that a poorly designed website won’t just be unhelpful; it will actually deter customers and prevent them from choosing you.
Marketing is expensive. In fact, The CMO Survey reports that approximately 11.4% of overall firm budgets are spent on marketing. So, what if you could manage to get a big chunk of your marketing for free? That’s where user-generated content (UGC) comes into play.
Let’s start off with a short multiple choice quiz:
Q: How do the most successful B2B companies attract new customers?
a: Through their websites
b: Through conventions/trade shows
c: Through word of mouth
The correct answer is a: Through their websites.
More than two-thirds (68%) of buyers said they frequently give credence to peer reviews and user-generated feedback, according to a DemandGen Report. So, it’s no wonder that many marketers use testimonials on their websites. The reason why is simple: testimonials are great for increasing conversions online and off. They do this in a few ways:
If you’re doing a quarterly check-in with your web design team, or thinking about making a few changes to your website yourself, you’ll want to take an extra minute to decide how you’ll include customer testimonials.
(That was already part of your plan, right? It should be, because testimonials increase conversions!)
New Year’s and new budgets aren’t the only appropriate reasons to do a website redesign.
It may be halfway through 2017, but it’s not too late (or too early) to give your site a makeover. If your engagement is plateauing, your website looks out of date, or it’s simply time to switch things up… a mid-year makeover is what you need.
If your clients joke about how your site “isn’t exactly a dream to use”, it’s time to upgrade your website.
If you can’t remember the last time you hired a web developer (or can’t even remember what your in-house developer looks like), it’s time.
If you cringe when you go to your own website and get a tinge of existential dread, knowing that you need to do something about this mess but not knowing where to start, it’s time.
When it comes to your real estate reputation, a single bad review might send your prospects to your competition without a moment’s notice. When you think about how the business of real estate is highly personal, that makes sense. For many, the decision to invest in real estate is a weighty one and one that tends to involve a large amount of capital.