Why User-Generated Content Needs to be a Part of Your Online Marketing Strategy

Marketing is expensive. In fact, The CMO Survey reports that approximately 11.4% of overall firm budgets are spent on marketing. So, what if you could manage to get a big chunk of your marketing for free? That’s where user-generated content (UGC) comes into play. User-Generated Content is defined as any type of content—from videos to […]

How to Create an Effective B2B About Us Page

Let’s start off with a short multiple choice quiz: Q: How do the most successful B2B companies attract new customers? a: Through their websites b: Through conventions/trade shows c: Through word of mouth The correct answer is a: Through their websites. According to HubSpot, 80% of companies who don’t meet their revenue goals attract less […]

Case Study: PrepAgent Boosts Revenue by 40% Using Spectoos

More than two-thirds (68%) of buyers said they frequently give credence to peer reviews and user-generated feedback, according to a DemandGen Report. So, it’s no wonder that many marketers use testimonials on their websites. The reason why is simple: testimonials are great for increasing conversions online and off. They do this in a few ways: […]

4 Tools to Use for Your Website Redesign

Your website redesign shouldn’t be just about looks and keeping it fresh: it’s also about using new technologies to make everything run smoothly and much more efficiently. (Read = “get you more conversions.”) Here are 4 website redesign tools to use, this year. Testimonials: Spectoos If you’re not already using testimonials on your website, then […]

Why Testimonials are a Must-Have for Your Website Redesign

If you’re doing a quarterly check-in with your web design team, or thinking about making a few changes to your website yourself, you’ll want to take an extra minute to decide how you’ll include customer testimonials. (That was already part of your plan, right? It should be, because testimonials increase conversions!) Learn more about testimonials […]

5 Website Redesign Tips for 2017

New Year’s and new budgets aren’t the only appropriate reasons to do a website redesign. It may be halfway through 2017, but it’s not too late (or too early) to give your site a makeover. If your engagement is plateauing, your website looks out of date, or it’s simply time to switch things up… a […]

4 Signs You Need to Upgrade Your Website

If your clients joke about how your site “isn’t exactly a dream to use”, it’s time to upgrade your website. If you can’t remember the last time you hired a web developer (or can’t even remember what your in-house developer looks like), it’s time. If you cringe when you go to your own website and […]

The #1 Solution for Strengthening Your Real Estate Reputation

When it comes to your real estate reputation, a single bad review might send your prospects to your competition without a moment’s notice. When you think about how the business of real estate is highly personal, that makes sense. For many, the decision to invest in real estate is a weighty one and one that […]

The #1 Element You Need on Your Website to Increase Conversions

Your website is like a doorway through which potential customers can enter your virtual store, and it is the main tool for your business to use to get more clients.  As this is the case, your website must be fully equipped with the right elements to help your business reach its bottom line. But, “what […]

8 Tools to Take Your Website to the Next Level

Freelancers and small business owners face the difficult task of needing to grow their business with limited resources. Meanwhile, bigger players are improving and updating their websites with impeccable designs and unique user experiences. But you don’t need to have a large marketing budget in order to design a website that attracts visitors and converts […]