conversion rate optimization
Conversion Optimization

5 Powerful Reasons to Invest in Conversion Rate Optimization

Marathon runners, even the gold medalists among them, keep training to improve their times. Fortune 500 CEOs keep streamlining their businesses to increase their profits. And website owners must invest in continually optimizing their website for conversions. The obvious reason runners do it is to run faster; CEOs to earn more; and webmasters to get more conversions/sales from their existing traffic—CRO tools have an average ROI of 223%.

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Conversion Optimization

5 Conversion Rate Optimization Tips For Your Website

Website owners must continually strive to improve conversion rates, just as a Fortune 500 CEO strives to increase profits. In a previous post, we discussed the importance of conversion optimization. The benefits include improved bounce rates and lower cost per customer acquisition, which frees up more of your budget to spend on new marketing strategies. Plus, you’ll create more conversions from your existing traffic — saving you valuable resources.

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Conversion Optimization

5 Reasons Your Customer Success Stories are NOT Working

You have probably read all of the stats about testimonials and populated your site with customer success stories so that you too could reap benefits like these:

  • 93% of users say their buying decisions are influenced by online reviews.
  • 68% of users are willing to pay up to 15% more for a product or service if a customer success story convinces them the product or service will be useful.
  • Reviews on a site can boost conversion. Expensive items given customer reviews boosted conversion rates by 380%.
  • 85% of users ages 18 to 34 trusted verified reviews more than any other type of information.
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website SEO drivers
Conversion Optimization

4 Website SEO Drivers You Never Thought Of

SEO is crucial to your business success. When done correctly, it increases traffic to your website (80% of traffic begins with a search query), improves brand awareness, and even helps your conversions. According to Marketing Charts, SEO drives the most leads for B2B businesses, on par with email marketing and ahead of paid search, social media, and display advertising.

Give your SEO a boost by signing up for the Spectoos testimonial platform, today. 

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decrease conversion rate
Conversion Optimization

6 Proven Hacks to Drastically Decrease Your Website’s Bounce Rate

If your website is attracting thousands of visitors a month but your conversions don’t reflect that, you probably have a bounce rate problem.

Imagine you’re on your phone or computer, and you’re trying to visit a website, but it’s taking forever to load. How long will you wait around to make it work before choosing another website to find the information you need? Most of us will only give a page a few seconds—three or less—to load before we “bounce” away.

Increase your conversions by signing up for the Spectoos testimonial platform today. 

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