Marathon runners, even the gold medalists among them, keep training to improve their times. Fortune 500 CEOs keep streamlining their businesses to increase their profits. And website owners must invest in continually optimizing their website for conversions. The obvious reason runners do it is to run faster; CEOs to earn more; and webmasters to get more conversions/sales from their existing traffic—CRO tools have an average ROI of 223%.
Lead generation techniques have seen a significant transformation in recent years, as marketing and sales strategies move further into the digital realm. One constant, however, is the effectiveness of contact pages to produce leads, as this has been — and still is — a crucial part of any business.
Website owners must continually strive to improve conversion rates, just as a Fortune 500 CEO strives to increase profits. In a previous post, we discussed the importance of conversion optimization. The benefits include improved bounce rates and lower cost per customer acquisition, which frees up more of your budget to spend on new marketing strategies. Plus, you’ll create more conversions from your existing traffic — saving you valuable resources.
You have probably read all of the stats about testimonials and populated your site with customer success stories so that you too could reap benefits like these:
- 93% of users say their buying decisions are influenced by online reviews.
- 68% of users are willing to pay up to 15% more for a product or service if a customer success story convinces them the product or service will be useful.
- Reviews on a site can boost conversion. Expensive items given customer reviews boosted conversion rates by 380%.
- 85% of users ages 18 to 34 trusted verified reviews more than any other type of information.
Have you ever considered the fact that endorsements from customers can actually do most of your selling for you?
Word-of-mouth is one of the most powerful driving forces in the market. According to the 2012 Nielsen Global Trust In Advertising Survey:
- 92% of people trust recommendations from friends
- 70% trust online consumer opinions
- 58% of buyers trust editorials
There are many people out there who are interested in enrolling in an online course or two. Perhaps they would like to expand their knowledge on a certain topic, learn a new hobby, or get a degree, and an online course seems like a great way to do it.
Customer testimonials are powerful tools for building trust and credibility, as well as boldly increasing website conversions. There have been case studies published, survey results explained, and plenty of commentary about the impact customer testimonials can have on a business.
The proverbial carrot dangling on a stick above an online marketer’s head is the ever-elusive conversion rate improvement.
We always need to raise our ratio; endlessly yearn to achieve the goal. And when we finally do, we increase the goal and need to improve even more.
SEO is crucial to your business success. When done correctly, it increases traffic to your website (80% of traffic begins with a search query), improves brand awareness, and even helps your conversions. According to Marketing Charts, SEO drives the most leads for B2B businesses, on par with email marketing and ahead of paid search, social media, and display advertising.
If your website is attracting thousands of visitors a month but your conversions don’t reflect that, you probably have a bounce rate problem.
Imagine you’re on your phone or computer, and you’re trying to visit a website, but it’s taking forever to load. How long will you wait around to make it work before choosing another website to find the information you need? Most of us will only give a page a few seconds—three or less—to load before we “bounce” away.