When operating an online business, one of the most important elements to include in your website is reliable customer testimonials. These are even more important when you want to use your website, not only for business promotion, but for networking as well. It is crucial to showcase real testimonials on your website, as opposed to only your marketing content and images, alone.
Testimonials are a precious weapon. They protect your online reputation, shield you from making bad impressions, and attack competitors with verified accounts of satisfied customers. Testimonials that are linked to social profiles, are verifiable and incredibly powerful.
Last month, we explored some of the top influencers on LinkedIn. Industry thought leaders like Jeff Weiner, LinkedIn’s CEO, Arianna Huffington of the Huffington Post, Hubspot’s Dharkesh Shah, and Sallie Krawcheck, Chairman of Elevate Network. This month we dive deeper into the ocean of LinkedIn influencers and explore what we can learn from these leaders:
Google recently announced an important update to the way it ranks websites. This massive update centers around one main criteria: is the website responsive on mobile devices?
A website that is responsive is a website that expands or contracts to fit the size of the device that it is being displayed on. This means that your website will change in size across various devices including smartphones, tablets and desktops, providing a unified experience for the user.
The influence of social media networks is undeniable. According to the Social Media Examiner, 72% of marketers use social media to develop loyal fans, and SocialMediaToday reports that 43% of all marketers found at least one customer via LinkedIn. So, who are the top influencers on LinkedIn? What are they doing right, and what can we all learn from them?
Why do you have a website?
Have you ever stopped to think about that, or do you just have one because you know you “should?”
Do your reasons include any of these?
- Sell products and services
- Demonstrate credibility and expertise
- Build brand awareness
- Establish thought leadership or trust with audience
- Differentiate your company from its competitors
One great tactic for achieving these goals is using customer testimonials on your website. However, simply having testimonials is not enough; you must pay extra attention to what kind of testimonials you use and how you use them.
Once, we as humans were earthbound. We crossed oceans in search of new lands. We conquered territories and created alliances. In much the same way, as online marketers, we were once website-bound. We relied on our on-site lead collection techniques. As space has become the “final frontier” of mankind’s exploration, so has social media become the final frontier of lead generation.
What can a LinkedIn Company Page do for you?
- Generate leads that convert to sales
- Build your brand reputation
- Showcase your products (and launch new ones) to your target audience
- Help you engage with your customers, prospective leads, and industry influencers
- Build relationships and increase audience