Last month, we explored some of the top influencers on LinkedIn. Industry thought leaders like Jeff Weiner, LinkedIn’s CEO, Arianna Huffington of the Huffington Post, Hubspot’s Dharkesh Shah, and Sallie Krawcheck, Chairman of Elevate Network. This month we dive deeper into the ocean of LinkedIn influencers and explore what we can learn from these leaders:
Google recently announced an important update to the way it ranks websites. This massive update centers around one main criteria: is the website responsive on mobile devices?
A website that is responsive is a website that expands or contracts to fit the size of the device that it is being displayed on. This means that your website will change in size across various devices including smartphones, tablets and desktops, providing a unified experience for the user.
The influence of social media networks is undeniable. According to the Social Media Examiner, 72% of marketers use social media to develop loyal fans, and SocialMediaToday reports that 43% of all marketers found at least one customer via LinkedIn. So, who are the top influencers on LinkedIn? What are they doing right, and what can we all learn from them?
Why do you have a website?
Have you ever stopped to think about that, or do you just have one because you know you “should?”
Do your reasons include any of these?
- Sell products and services
- Demonstrate credibility and expertise
- Build brand awareness
- Establish thought leadership or trust with audience
- Differentiate your company from its competitors
One great tactic for achieving these goals is using customer testimonials on your website. However, simply having testimonials is not enough; you must pay extra attention to what kind of testimonials you use and how you use them.
Once, we as humans were earthbound. We crossed oceans in search of new lands. We conquered territories and created alliances. In much the same way, as online marketers, we were once website-bound. We relied on our on-site lead collection techniques. As space has become the “final frontier” of mankind’s exploration, so has social media become the final frontier of lead generation.
What can a LinkedIn Company Page do for you?
- Generate leads that convert to sales
- Build your brand reputation
- Showcase your products (and launch new ones) to your target audience
- Help you engage with your customers, prospective leads, and industry influencers
- Build relationships and increase audience
LinkedIn is the world’s largest professional network. Some may view LinkedIn as Facebook and Twitter’s more accomplished brother, but, when we examine the facts, this social network giant is healthy financially, has a robust offering for professionals, and is used throughout the world for forming business relationships, recruiting employees, and advertising to niche verticals. Below, some interesting facts and stats about LinkedIn:
The Holy Grail: Monty Python tells us that the cup of Jesus is in the Castle Arrrghhh, Indiana Jones tells us it is in danger of falling into Nazi hands, “The Da Vinci Code” tells us it is the womb of Mary Magdalene, and Mark Zuckerberg tells us the greatly sought-after goal of humanity is a trusted referral.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
– Mark Zuckerberg
The reason Facebook’s patriarch heralds the customer testimonial as the ultimate objective is because he truly understands online businesses. And customer testimonials have benefits that can catapult online businesses to success in Indiana Jones’ style.