leverage customer testimonials
Information

5 Ways Freelance Writers Can Leverage Customer Testimonials

Displaying testimonials is a powerful, tried and tested strategy which can have a major influence on your potential clients’ decision-making process. While getting testimonials from your clients is the first step, you must then determine the most effective way to use and leverage customer testimonials so that you can get more exposure, expand your client base, and grow your freelance writing business.

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increase online course enrollment
Conversion Optimization

How Community Backing Can Increase Your Online Course Enrollment Rates

If you are an e-learning operator, you may wonder how you can best increase online course enrollment rates. Potential students have a wide range of course providers to choose from and you need to be able to persuade them that you are the best for them. One of the most persuasive techniques to encourage enrollment is through the use of community backing. If there are numerous people confidently supporting your course, potential students are more likely to enroll. This is because of a powerful concept known as social proof.

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HR Professionals Build Trust
Tips

How Can HR Professionals Build Trust with Potential Clients

Trust. It’s the backbone of every relationship. As an HR professional running your own business, it’s crucial that you build a trusting relationship with potential clients, so they have the confidence to choose your services (and recommend you to their peers). Here are four excellent ways for HR professionals to build trust with potential clients:

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Information

The #1 Thing LinkedIn Marketers Can Do to Attract More Clients

When it comes to attracting clients as a LinkedIn marketer, testimonials (or “recommendations”) are the best tool out there. There is nothing more valuable to a potential client than a collection of genuine, positive reviews of the services you have to offer. BrightLocal’s annual Local Consumer Review Survey in 2014 found that 88% of respondents had read reviews of local businesses before using their services, and 39% do so regularly. 72% of consumers felt that positive reviews increased their trust in a local business.

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freelance writers
Tips

5 Ways Freelance Writers Can Get More Clients

Freelance writers, like you, are constantly on the lookout for more work. No matter what branch of writing you are in – marketing content, advertising copywriting, academic documentation or technical manuals – you always have to find that next client to help pay the bills.

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