Displaying testimonials is a powerful, tried and tested strategy which can have a major influence on your potential clients’ decision-making process. While getting testimonials from your clients is the first step, you must then determine the most effective way to use and leverage customer testimonials so that you can get more exposure, expand your client base, and grow your freelance writing business.
Recommendations from other people—whether they be personal connections or not—go a long way towards impacting the behavior of your potential clients. And that is especially true for freelancers.
Whether you’re just starting out as a freelancer or you’re looking to boost your freelancing client base, you’ll need a strategy to help you reach the right people and convert them into customers. There are plenty of places where you could start, like social media and in-person networking events, or starting a blog. But which one is best?
A constant worry for most freelancers is if they will have enough clients to support themselves. It’s the biggest challenge facing freelance writers, graphic designers, web developers, or any other freelancer or consultant. But expanding your client-base can easily be done with a bit energy and some ingenuity… and by taking these 5 tips into consideration.
Online marketing for a freelance writer has a lot to do with personal branding. Branding is the tool you use to identify yourself and your businesses. You use it to differentiate yourself from your competition. A strong identity should embody everything you want the world to know about you: your talent, integrity, service, brilliance, quality – you get the picture.
If you are an e-learning operator, you may wonder how you can best increase online course enrollment rates. Potential students have a wide range of course providers to choose from and you need to be able to persuade them that you are the best for them. One of the most persuasive techniques to encourage enrollment is through the use of community backing. If there are numerous people confidently supporting your course, potential students are more likely to enroll. This is because of a powerful concept known as social proof.
Trust. It’s the backbone of every relationship. As an HR professional running your own business, it’s crucial that you build a trusting relationship with potential clients, so they have the confidence to choose your services (and recommend you to their peers). Here are four excellent ways for HR professionals to build trust with potential clients:
When it comes to attracting clients as a LinkedIn marketer, testimonials (or “recommendations”) are the best tool out there. There is nothing more valuable to a potential client than a collection of genuine, positive reviews of the services you have to offer. BrightLocal’s annual Local Consumer Review Survey in 2014 found that 88% of respondents had read reviews of local businesses before using their services, and 39% do so regularly. 72% of consumers felt that positive reviews increased their trust in a local business.
Freelance writers, like you, are constantly on the lookout for more work. No matter what branch of writing you are in – marketing content, advertising copywriting, academic documentation or technical manuals – you always have to find that next client to help pay the bills.
The psychology of advertising rests on the fact that people like – and trust – doing what their peers do. Many times, people make major decisions based on the power of recommendations or suggestions from their friends and people they know and respect. The simple premise being that “…if that person recommends it, then it must be good.”