Every business is looking for a way to increase revenues and improve efficiencies, and the easiest way to accomplish both is by using a testimonial platform that provides the right features and functionality. So, when we designed Spectoos, we made sure to develop a variety of unique and powerful capabilities to ensure that your testimonials help make a big impact on your business growth in the most efficient way possible.
Today’s businesses, regardless of industry or size, must have testimonials on their website if they want to convert leads. The facts about customer testimonials attest to how strongly they can impact the buyer’s journey. Now you’re ready to put testimonials on your website—but how do you go about doing so? With so many testimonial tools out there, how do you choose the best one for your business?
The short answer is “Yes”.
But despite the fact that 89% of B2B marketers identify testimonials as the most effective content marketing tactic, many businesses are slow to adopt them in their marketing campaigns. To help you understand just how much of a difference testimonials can make, let’s look at three essential elements to a business website and compare how a website with testimonials addresses them verses one without.
Your website is like a doorway through which potential customers can enter your virtual store, and it is the main tool for your business to use to get more clients. As this is the case, your website must be fully equipped with the right elements to help your business reach its bottom line.
Freelancers and small business owners face the difficult task of needing to grow their business with limited resources.
Meanwhile, bigger players are improving and updating their websites with impeccable designs and unique user experiences.
But you don’t need to have a large marketing budget in order to design a website that attracts visitors and converts them into leads.
Whether you’re a freelancer, an entrepreneur, or if you work at a large business, your website is a crucial tool for helping potential clients find you, learn about you and convert into your next customers.
In our previous blog post, we discussed the steps to take when designing and launching your new website. But, now that you’ve so worked hard designing that attractive website, how do you go about actually driving traffic to it?
An attractive, well-designed website isn’t something only the big players with their larger budgets can attain. An effective website that helps you attract your ideal clients is easy to build and design, but as you kickstart your web design project, there are some important things you need to incorporate in order to get your inbox filled with new leads.
Regardless of the size of your business—whether you’re a seasoned independent business owner with hundreds of customers, or you’re just getting to know the ropes of freelancing—keeping your business alive means it’s crucial that you stay up to speed on the different marketing tactics that work best to drive quality leads.
As a freelancer, your main challenge is to stimulate the interest of potential clients in your incredible work.
Gaining their attention depends on a whole range of interrelated attributes – talent, knowledge, expertise, enthusiasm, trustworthiness and credibility to name a few. A surefire way of pushing your credibility ratings through the roof is to ensure that you display your testimonials in the right way. You can do this by using a testimonial widget.