spectoos can improve the efficacy of your website
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2 Ways Spectoos Improves the Efficacy of Your Website

Every business is looking for a way to increase revenues and improve efficiencies, and the easiest way to accomplish both is by using a testimonial platform that provides the right features and functionality. So, when we designed Spectoos, we made sure to develop a variety of unique and powerful capabilities to ensure that your testimonials help make a big impact on your business growth in the most efficient way possible.

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How to Choose the Best Testimonial Platform for Your Website

Today’s businesses, regardless of industry or size, must have testimonials on their website if they want to convert leads. The facts about customer testimonials attest to how strongly they can impact the buyer’s journey. Now you’re ready to put testimonials on your website—but how do you go about doing so? With so many testimonial tools out there, how do you choose the best one for your business?

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testimonials-on-business-website
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Are Testimonials Really That Important for a Business Website?

The short answer is “Yes”.

But despite the fact that 89% of B2B marketers identify testimonials as the most effective content marketing tactic, many businesses are slow to adopt them in their marketing campaigns. To help you understand just how much of a difference testimonials can make, let’s look at three essential elements to a business website and compare how a website with testimonials addresses them verses one without.

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Tools for your Website
Conversion Optimization

8 Tools to Take Your Website to the Next Level

Freelancers and small business owners face the difficult task of needing to grow their business with limited resources.

Meanwhile, bigger players are improving and updating their websites with impeccable designs and unique user experiences.

But you don’t need to have a large marketing budget in order to design a website that attracts visitors and converts them into leads.

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social proof
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How Social Proof Works in Marketing

Regardless of the size of your business—whether you’re a seasoned independent business owner with hundreds of customers, or you’re just getting to know the ropes of freelancing—keeping your business alive means it’s crucial that you stay up to speed on the different marketing tactics that work best to drive quality leads.

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Why Spectoos is the Best Testimonial Solution for Freelancers

As a freelancer, your main challenge is to stimulate the interest of potential clients in your incredible work.

Gaining their attention depends on a whole range of interrelated attributes – talent, knowledge, expertise, enthusiasm, trustworthiness and credibility to name a few. A surefire way of pushing your credibility ratings through the roof is to ensure that you display your testimonials in the right way.  You can do this by using a testimonial widget.

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