More than two-thirds (68%) of buyers said they frequently give credence to peer reviews and user-generated feedback, according to a DemandGen Report. So, it’s no wonder that many marketers use testimonials on their websites. The reason why is simple: testimonials are great for increasing conversions online and off. They do this in a few ways:
If you’re doing a quarterly check-in with your web design team, or thinking about making a few changes to your website yourself, you’ll want to take an extra minute to decide how you’ll include customer testimonials.
(That was already part of your plan, right? It should be, because testimonials increase conversions!)
What kind of small business doesn’t want to make big money? The one that doesn’t exist. Nay, even a business that only exists in someone’s imagination has a spark of ambition. In small companies that hope to make it big, that spark probably burns the brightest.
New Year’s and new budgets aren’t the only appropriate reasons to do a website redesign.
It may be halfway through 2017, but it’s not too late (or too early) to give your site a makeover. If your engagement is plateauing, your website looks out of date, or it’s simply time to switch things up… a mid-year makeover is what you need.
If your clients joke about how your site “isn’t exactly a dream to use”, it’s time to upgrade your website.
If you can’t remember the last time you hired a web developer (or can’t even remember what your in-house developer looks like), it’s time.
If you cringe when you go to your own website and get a tinge of existential dread, knowing that you need to do something about this mess but not knowing where to start, it’s time.
When it comes to your real estate reputation, a single bad review might send your prospects to your competition without a moment’s notice. When you think about how the business of real estate is highly personal, that makes sense. For many, the decision to invest in real estate is a weighty one and one that tends to involve a large amount of capital.
People can often be skeptical when choosing a realtor. If they hear even one less-than-flattering story about you, it could send them running to your competitor. So, if you want to become a real estate agent people trust, gaining the trust of clients, showcasing your successes and displaying testimonials are essential.
Real estate is hotter than ever – both for buyers and realtors. This, coupled with the fact that consumers are now using the Internet to shop for anything from their next pair of shoes to their new summer home means that success as a real estate agent depends largely on your online presence.
Every business is looking for a way to increase revenues and improve efficiencies, and the easiest way to accomplish both is by using a testimonial platform that provides the right features and functionality. So, when we designed Spectoos, we made sure to develop a variety of unique and powerful capabilities to ensure that your testimonials help make a big impact on your business growth in the most efficient way possible.