Entries by Tomer Harel

4 Website SEO Drivers You Never Thought Of

SEO is crucial to your business success. When done correctly, it increases traffic to your website (80% of traffic begins with a search query), improves brand awareness, and even helps your conversions. According to Marketing Charts, SEO drives the most leads for B2B businesses, on par with email marketing and ahead of paid search, social […]

Why User-Generated Content Needs to be a Part of Your Online Marketing Strategy

Marketing is expensive. In fact, The CMO Survey reports that approximately 11.4% of overall firm budgets are spent on marketing. So, what if you could manage to get a big chunk of your marketing for free? That’s where user-generated content (UGC) comes into play. User-Generated Content is defined as any type of content—from videos to […]

How to Create an Effective B2B About Us Page

Let’s start off with a short multiple choice quiz: Q: How do the most successful B2B companies attract new customers? a: Through their websites b: Through conventions/trade shows c: Through word of mouth The correct answer is a: Through their websites. According to HubSpot, 80% of companies who don’t meet their revenue goals attract less […]

Case Study: PrepAgent Boosts Revenue by 40% Using Spectoos

More than two-thirds (68%) of buyers said they frequently give credence to peer reviews and user-generated feedback, according to a DemandGen Report. So, it’s no wonder that many marketers use testimonials on their websites. The reason why is simple: testimonials are great for increasing conversions online and off. They do this in a few ways: […]

4 Tools to Use for Your Website Redesign

Your website redesign shouldn’t be just about looks and keeping it fresh: it’s also about using new technologies to make everything run smoothly and much more efficiently. (Read = “get you more conversions.”) Here are 4 website redesign tools to use, this year. Testimonials: Spectoos If you’re not already using testimonials on your website, then […]

Why Testimonials are a Must-Have for Your Website Redesign

If you’re doing a quarterly check-in with your web design team, or thinking about making a few changes to your website yourself, you’ll want to take an extra minute to decide how you’ll include customer testimonials. (That was already part of your plan, right? It should be, because testimonials increase conversions!) Learn more about testimonials […]