Entries by Tomer Harel

5 Problems Freelancers Face and Tips to Overcome Them

Running your own freelance business comes with a lot of perks. For starters, you don’t have to deal with a commute. You can choose your own hours. Comfortable in your PJ’s? Go ahead and spend all day wearing them. Have a dentist’s appointment in the middle of the afternoon? Not a problem. While these perks […]

5 Tips for Leveraging Your Customer Testimonials

When someone you know recommends a restaurant, you are more likely to dine there than if you just stumbled upon an ad online, right? Even positive feedback from a stranger will earn trust points because reviews show that the product has been tried and found to be worthwhile (or not). A 2014 consumer survey confirmed […]

5 Examples of Social Proof From Companies Doing It Right

Social proof is a key aspect of marketing that can make or break your business. But what is social proof? According to Wikipedia, it is based on a psychological phenomenon “where people assume the actions of others in an attempt to reflect correct behavior in a given situation.” We are all influenced by the behaviors […]