89% of buyers admit that their buying decisions are influenced by positive reviews and customer testimonials, and 88% of customers trust testimonials as much as a recommendation from a friend or family member. In fact, customer testimonials are the most effective form of user-generated content today. But simply having customer testimonials on your site is […]
About Tomer Harel
Tomer Harel is founder and CEO of KeyScouts, and co-founder of Spectoos.com. He has been practicing Internet marketing for over a decade, helping hundreds of businesses to thrive online. If you'd like to contact Tomer or have him speak at a conference, meeting or event, please drop him a line via email (tomer.harel at keyscouts dot com).
Entries by Tomer Harel
Endorsement advertising is probably one of the oldest ways to influence consumers. From the days of early press advertising: “Nine out of 10 mothers who use Acme Super Strength Energy Pills to help them through the day can’t be wrong!” And early radio and television ads for household detergents: “I Use Super White Flakes to […]
Running your own freelance business comes with a lot of perks. For starters, you don’t have to deal with a commute. You can choose your own hours. Comfortable in your PJ’s? Go ahead and spend all day wearing them. Have a dentist’s appointment in the middle of the afternoon? Not a problem. While these perks […]
Consumers today do a ton of research online before making a purchasing decision. They read specs, compare prices, and – you guessed it – they read a lot of reviews and testimonials. Why? Because reading testimonials gives consumers an idea of how the product/service will work out for them (or not). This type of social […]
When someone you know recommends a restaurant, you are more likely to dine there than if you just stumbled upon an ad online, right? Even positive feedback from a stranger will earn trust points because reviews show that the product has been tried and found to be worthwhile (or not). A 2014 consumer survey confirmed […]
Social proof is a key aspect of marketing that can make or break your business. But what is social proof? According to Wikipedia, it is based on a psychological phenomenon “where people assume the actions of others in an attempt to reflect correct behavior in a given situation.” We are all influenced by the behaviors […]
Online schools provide thousands of people access to education, an opportunity to be trained in a variety of fields, and a better chance to achieve success. So, attracting students to enroll and benefit from all that your online school has to offer should be simple, right?
Recently, there have been a lot of innovative testimonial developments that can help your school grow, thrive, and stand out from the crowd. Are your competitors overlooking the power of website testimonials and not displaying them for all to see? Do you have lots of positive student reviews and want to find a fresh way […]
Getting positive customer testimonials is a great first step towards building your online reputation as a trustworthy company that provides excellent service and products.
Customer testimonials are powerful tools for building trust and credibility, as well as boldly increasing website conversions. There have been case studies published, survey results explained, and plenty of commentary about the impact customer testimonials can have on a business.