differentiate your online course

5 Ways to Differentiate Your Online Course from the Competition

There’s a lot of competition out there for online courses. But don’t let that discourage you! Competition is a good thing. It usually means there is a market, so don’t be intimidated by it. You should, however, think about how you make your course so attractive that people will choose it over other alternatives.

It’s all about differentiation. You have to differentiate your online course from the competition to get more students, and it’s not as difficult as you think. 

Here are five ways to make your course stand out from the rest:

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Spectoos 2.0 Platform Tutorial

We recently launched the new and improved Spectoos 2.0! Now, there are more and better ways to share your testimonials online. 

We made a lot of changes that we’re very excited to share with you.

  • The new Dashboard gives you an in-depth look at how all of your testimonials and widgets are performing.
  • As for your Testimonials, we’re giving you more control than ever before to publish, hide, edit, delete, filter, and add testimonials manually.
  • Our new Widgets allow you to manage and display your testimonials in more unique and interesting ways.
  • Leads help you gain new customers directly from your testimonials.
  • Pages offer you an option for displaying your testimonials and another for garnering new testimonials.
  • Lastly, our new Tags feature allows you to create automatic workflows for your testimonials.

Let’s take an in-depth look at all of these incredible new features together!

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Introducing Spectoos 2.0

Spectoos got a facelift! With Spectoos 2.0, we put you in the driver’s seat more than ever before. It’s a much-needed update that offers a ton more functionality to improve the testimonials workflow, enhance your lead generation capabilities, and optimize your customer testimonials. 

Our new platform is more powerful now, and it’s all thanks to customers just like you. We listened to your feedback about what you wanted, and we delivered!. 

Now, it’s time to introduce our incredible new features. Check them out…

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conversion rate optimization
Conversion Optimization

5 Powerful Reasons to Invest in Conversion Rate Optimization

Marathon runners, even the gold medalists among them, keep training to improve their times. Fortune 500 CEOs keep streamlining their businesses to increase their profits. And website owners must invest in continually optimizing their website for conversions. The obvious reason runners do it is to run faster; CEOs to earn more; and webmasters to get more conversions/sales from their existing traffic—CRO tools have an average ROI of 223%.

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Conversion Optimization

5 Conversion Rate Optimization Tips For Your Website

Website owners must continually strive to improve conversion rates, just as a Fortune 500 CEO strives to increase profits. In a previous post, we discussed the importance of conversion optimization. The benefits include improved bounce rates and lower cost per customer acquisition, which frees up more of your budget to spend on new marketing strategies. Plus, you’ll create more conversions from your existing traffic — saving you valuable resources.

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Conversion Optimization

5 Reasons Your Customer Success Stories are NOT Working

You have probably read all of the stats about testimonials and populated your site with customer success stories so that you too could reap benefits like these:

  • 93% of users say their buying decisions are influenced by online reviews.
  • 68% of users are willing to pay up to 15% more for a product or service if a customer success story convinces them the product or service will be useful.
  • Reviews on a site can boost conversion. Expensive items given customer reviews boosted conversion rates by 380%.
  • 85% of users ages 18 to 34 trusted verified reviews more than any other type of information.
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