5 Website Redesign Tips for 2017
New Year’s and new budgets aren’t the only appropriate reasons to do a website redesign.
It may be halfway through 2017, but it’s not too late (or too early) to give your site a makeover. If your engagement is plateauing, your website looks out of date, or it’s simply time to switch things up… a mid-year makeover is what you need.
Here are 5 simple website redesign tips to give your site its much-needed update.
If you’re going to take this advice to heart on any page, start with your homepage.
Your customers should instantly know what to do and where to go when they enter your site. So you want to avoid having a million bells and whistles that easily distract them from your message.
Where do you want them to go? Is there a special offer they should see right away when they visit? Depending on your goal, make that the first thing they see.
Sliders, videos, and flash headers were hot trends once upon a time. But ask yourself: do these things actually contribute to your conversions, or are they just distractions?
Replace these bells and whistles with simple header images and “Check Out Our Features” page buttons, for your summer website redesign. A great example of a simple homepage is the one pictured above from Acorns, an investment application for your smartphone. The design is clean and professional. Plus, the prominent “Start Investing Now” button makes it very clear what they want you to do from the get go.
Use Testimonials On Every Page
If you’re not taking advantage of this SEO goldmine, you’re totally missing out.
There are so many benefits to using testimonials on every page that we don’t even have the room to list them all. Just know that it’s great for authority and credibility and it’s pure magic for your SEO, if used right.
You should use a testimonial tool that makes it easy to include a profile picture of the reviewer and links to their social profiles, proving their authenticity. Place these strategically on pricing pages, contact pages, solution pages, and the top of your homepage.
Using a tool like Spectoos will also take all that info and optimize it for better SEO.
Don’t underestimate the power of a relevant testimonial on every page. Who knows—it could be the thing that pushes your conversions up over 20% before the end of this year.
Comb Through Your Copy
Again, if you’re short on time and resources, you should focus on your homepage first. But if you can, comb through all of your site’s copy and ask yourself if it’s the best it can be.
Is it, perhaps, a bit cluttered? Can it be more concise? Has anything changed in regards to the products or services you offer?—for instance, maybe some features have changed, or you’ve learned more about your target markets and therefore have come up with new ways to speak to them.
Take a few minutes to study some basic copywriting rules and DIY this part of your makeover until you can hire some big guns to help you write killer copy.
Freshen Up Your SEO
If you’ve learned new things about your target audiences, or if anything else has changed about your offerings or sales funnel, there are updates to be made in your SEO efforts, as well.
If your target markets are changing but you’re not changing your SEO with them, don’t be disappointed when the right people aren’t finding your site anymore.
Review your top ranked keywords—are they still the keywords you’re looking to be ranked for? Review your:
- Title tags
- Meta tags
- Alt text
- Anchor text
- Keywords used in copy and blog posts
Are they still relevant? Are they still the best ways to describe your offerings?
Also, are you keeping an eye out for SEO trends? We’re not saying that every trend deserves your attention, but it is wise to at least be aware of what’s popular. If the most recent trend is something you might be able to easily test and take advantage of, you should definitely try it.
Upgrade Your Images
This is probably the simplest makeover tip on this list.
Image styling trends (such as lighting and color techniques, filters, and subject matter) change often. And using old, out of style images are a big hint to visitors that you’re not keeping things fresh.
If you’re ready to splurge, a stock photo subscription or license would do you well—or if you’re really ready to splurge, original photos of your products or around your office shot by a professional photographer work even better!
What Will Your Site Look Like In Q’s 3 and 4?
It’s way too early to write off the year as another mediocre year for web conversions. And revamping your web presence is definitely not just an end of the year or beginning of the year activity.
It’s something you can do now. Even if all you’re doing is changing some images on your homepage and adding relevant testimonials. Take it one step at a time, and implement one makeover tip each day. It could make all the difference for the rest of the year. If you’re ready to give your all to a website redesign, check out this easy-to-use testimonial platform now.
Also published on Medium.