People can often be skeptical when choosing a realtor. If they hear even one less-than-flattering story about you, it could send them running to your competitor. So, if you want to become a real estate agent people trust, gaining the trust of clients, showcasing your successes and displaying testimonials are essential.

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In addition to being friendly and personable, you must prove to prospects that you’re a realtor who can find them the house of their dreams with all the bells and whistles they are looking for, at the right price. In order to do this, you need to:

  • Maintain a stellar reputation
  • Differentiate yourself from your competition
  • Be someone they’ll feel comfortable confiding in as they approach their milestone decision.

Here are five ways you can become a real estate agent people trust:

Create an accessible realtor profile with past experiences and credentials

Your realtor profile is a tool that differentiates you from competitors, showcases your best assets, and displays past client testimonials, with the goal of attracting future clients. Often, your profile is the first impression you’ll make on potential clients, so it shouldn’t be taken lightly. Nowadays, people don’t have the patience to read long-form content,so do your best to present essential information in a cohesive and efficient way.

Your realtor profile should delve into the crucial information like:

  • Your credentials
  • How many years you’ve been in the field
  • What certifications you have
  • Links to your social media profiles

Pinpoint your specialties and what sets you apart from your competition. Remember to share a bit about who you are as a person, so they’ll feel more connected to you and confident that you’ll take good care of them. Include customer testimonials so prospects can have the chance to learn about  actual experiences past clients have had with you and more easily imagine the possible experiences they could have, themselves.

Which brings me to my next point…

Use client testimonials to your advantage

Client testimonials are just as important as word-of-mouth recommendations, and they play an integral role in helping you build trust with your potential clients. Once you have collected testimonials from your clientele make sure to implement a testimonial widget, like the one that Spectoos provides, on your website for all to see.

spectoos testimonials

Embedded website testimonials present prior client experiences in tandem with their photo, as well as their links to social media profiles. These features validate their credibility to potential customers who have come to scope out your page and instantly gives the prospects the feeling that what they’re reading about you is genuine and trustworthy.

Testimonials have a ton of value on your website, but you can use them to attract clients in other ways as well.

The Spectoos testimonial platform can help you improve the SEO ranking of your site thanks to the SEO minisite it offers. The minisite is rich with keywords and includes star ratings, which will help your testimonials minisite rank higher in the SERPs. That means, when people are searching for your services online, they will be much more likely to find you!

You can also embed the testimonial widget on Facebook, so when potential clients are checking out your Facebook page, your testimonials will be visible and easily accessible without any need to go to your website to see them.

Spectoos Facebook tab

add testimonials to facebook

Be available and listen

One of the main parts of your job as a real estate agent is to listen! You need to listen closely to your clients’ needs, wants, pain points and concerns, so that you’ll be able to match each client with the properties and neighborhoods that will suit them best. Listening carefully will help you understand where your clients are coming from, and that you truly care about their needs.

Of course, in order to listen, you need to be available. No one wants to work with a real estate agent they need to chase down with multiple phone calls, texts or emails. When you don’t make yourself readily available to your clients by maintaining open and active lines of communication, it gives them the impression that they’re not among your top priorities. Regardless of how many clients you have, you need to make each one feel like they’re #1 by being responsive and reachable.

Provide clients with additional resources

As you know, the process of purchasing a new home is a cumbersome one that involves a lot of moving parts. This can be daunting for your clients. Alleviate some of your clients’ stress by connecting them with reputable professionals that can help them with tasks like:

Don’t make promises you can’t keep

Realtors’ reputations often precede them—for better or worse. Stories of your successes and failures will spread around your community like wildfire, and the reputation you build for yourself will either help you get more deals or eliminate your chances of doing so. What this means is that, besides being professional, knowledgeable and pleasant to work with, you also need to be a person of integrity by always following through on your word.

Before making promises to clients, make sure you can keep them. A broken promise will most likely result in future losses. Remember that it’s usually preferable to under-promise and over-deliver. This will give you the opportunity to please clients by exceeding their expectations and providing more than you promised. At the same time, it’ll help you avoid being someone who can’t be trusted or relied upon because they don’t follow through.

Considering how much competition there is among real estate agents, you have to always showcase your trustworthiness to appeal to clients. Building trust might take time and cultivation, but following these steps and using Spectoos to display your testimonials will help you gain trust quickly and successfully.

Sign up today for a free trial of Spectoos, and see first-hand how it can positively impact your real estate business.

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Also published on Medium.