LinkedIn is the world’s largest professional network. Some may view LinkedIn as Facebook and Twitter’s more accomplished brother, but, when we examine the facts, this social network giant is healthy financially, has a robust offering for professionals, and is used throughout the world for forming business relationships, recruiting employees, and advertising to niche verticals. Below, some interesting facts and stats about LinkedIn:

  1. LinkedIn’s user base is over 313 million professionals in over 200 countries and territories. The US leads other nations with over 100 million users, but 67% of users are outside the US.


  2. LinkedIn is available in 23 languages:  English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai and Turkish.
  3. LinkedIn is headquartered in Mountain View, Calif. (and soon to be moving to nearby Sunnyvale), but also has offices in 30 other cities: Chicago, Los Angeles, New York, Omaha, San Francisco, Sunnyvale and Washington D.C. International LinkedIn offices are located in Amsterdam, Bangalore, Barcelona, Beijing, Dubai, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, New Delhi, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto.


  4. New members are signing up to LinkedIn at a rate of 2 per second.
  5. LinkedIn’s growth is aimed at a goal of reaching 3 billion users worldwide.
  6. By the end of 2014, LinkedIn’s CEO expects their traffic to be 50% mobile as his stats show that mobile users are 2.5 times more engaged than desktop users.
  7. LinkedIn profiles are eleven times more likely to be viewed if they include a photo. LinkedIn recommends photos of members in the process of doing their work.
  8. 41% of millionaires use LinkedIn (compared to just 10% on Twitter).
  9. Wall Street estimates each LinkedIn user to be worth $84.
  10. LinkedIn’s revenue in the second quarter of 2014 was $534 million, an increase of 47% over the same quarter in 2013. $322 million of it came from Talent Solutions, $106 million from Advertising Solutions, and $105 million from Premium memberships.
  11. Over 1 billion LinkedIn endorsements have been completed for 58 million LinkedIn users, making their profiles 4 times more likely to be viewed.

These facts and stats are interesting, but beyond their tweetability (excuse the reference, LinkedIn aficionados), they establish LinkedIn as the social place to be professionally. Having an active, updated LinkedIn profile has become ubiquitous in many industries – for job seekers and working professionals alike.

LinkedIn is not the place to share cute feline photos, upload happy hour pics, or rant about a bad steak dinner; but, in many ways, a LinkedIn profile validates a person’s professional identity.

Professionals are getting and giving endorsements and recommendations, joining groups within their talent and industry, publishing long form posts about their opinions and research, engaging in discussions about the trends of their business, recruiting and being recruited, and being targeted by advertisers based on their professional profile.

For this reason (and many others), when publishing customer testimonials for your product or service, authenticating your reviewers with LinkedIn profiles makes them trustworthy and increases their value dramatically.